🟨 The most suitable format is the article format!
Informative content refers to all content that does not contain a procedure and is intended to:
Present a specific subject or theme.
Provide information to expand the advisor's "knowledge" to better meet the needs of clients.
The article format allows information to be structured in a simple way and made accessible to advisors on a single page.
📖 Examples of informative content
Information about the company: product sheet, customer service, speech, brand image, organization chart, market...;
Presentation of a subject;
Presentation of a sales argument;
Quickly usable memo sheet for the advisor;
Current documents: newsletters, urgent information...
Training materials to promote the skills development of advisors!
🧠 Tips from Mayday's Knowledge Managers
Tip #1
If the article content is too dense, we recommend that you make a diagnosis to break down the information and make it more easily usable by your advisors or create a clickable table of contents at the beginning of the article to allow advisors to go directly to the information they are looking for!
Tip #2
Create redirection links within your procedures to these informative contents.Advisors who need to clarify a point can refer directly to it and then continue with the procedure.
Tip #3
When you publish a current document, we recommend that you simultaneously send a notification directly related to the content to your advisors, to inform them in real time! → More information on @send notification
Tip #4
Create a collection to centralize all information related to the company and advisor training, to promote their continuous training and expand their overall knowledge of the company!